In an age when most poster art is computer generated, Razzia is one of the world’s only modern day poster “artists”. During the Golden age of posters, before television and certainly computers, advertisers employed the best artists they could find to make interesting and unique renderings of the product they wished to sell or advertise in order to impact the market and stand out from their competitors with a strong image. In most cases the artist would produce a painting which when approved would be lithographed with the appropriate text. Razzia still conceives his posters from an original painting, a technique not common in this day and age. Razzia lives and works in Paris and the South of France and has done numerous posters for Louis Vuitton worldwide including the Bagatelle Concours of Elegance and the America’s Cup Challenge.
Other clients for which he has worked include Stetson Hats, Lancia Automobiles, L’Oreal, International Prêt à Porter Feminin (France), Bloomingdale’s, Macy’s, Harrods, the Nice Jazz Festival, the City of Deauville, several brand name Champagnes and restaurants in Paris and New York. Among collectors around the world are Elton John, Jackie Collins and Michael Caine. His work has been shown in every major city around the U.S. and is highly collected.